Handicapping the <i>Adweek</i> Hot List Magazine Finalists

(Via Adweek) On December 5, Adweek is going to announce the winners of its 2011 Hot List, but today the finalists have been listed, so we thought we'd try to predict which magazines are going to win. We'll follow up once the winners are announced with a post blaming someone else for any of the picks we got wrong and excessively praising ourselves for the picks we got right. Now, on to the predictions. General Interest The New Yorker Popular Science Time Vanity Fair Wired The winner: The New Yorker Why: Unfunny cartoons aside, the Osama bin Laden piece generated a lot of buzz for a magazine that consistently cranks out excellent work. Travel Condé Nast Traveler Departures Travel + Leisure The Winner: Travel + Leisure Why: Because no one reads Departures and Condé Nast Traveler insulted Brooklyn, and we don't take that lightly. Women All You More Real Simple Siempre Mujer The Winner: Real Simple Why: It's weird, but people actually love reading about organizing sweaters. If your winter clothing situation is so out of control that you need to read an article about it, maybe it's time to just get rid of some. Don't steal that idea Real Simple! Men Esquire GQ Playboy Popular Mechanics The Winner: Esquire Why: It landed Charles Pierce and it got sued by people who are somehow still unconvinced that President Obama is a citizen. Not bad. Sports ESPN The Magazine Golf Digest Runner's World Sports Illustrated The Winner: Sports Illustrated Why: Don't kid yourself. There's Sports Illustrated, and then there's everything else. Food Bon Appétit Cooking Light Food & Wine Food Network Magazine Taste of Home The Winner: Food Network Magazine Why: It had a huge summer and we choose to not think about how horrible Guy Fieri is when considering it. Health/Fitness Fitness Men's Health Prevention Self Women's Health The Winner: Self Why: It has a fantastic iPad app and Men's Health, the runner-up, just republishes the same 17 STEPS TO AMAZING ABS stories over and over again. Shelter Architectural Digest Better Homes and Gardens Elle Décor House Beautiful This Old House The Winner: Elle Décor Why: It's having a great year and when you say "décor" people think you're fancy even if you're not. Fashion Glamour InStyle Marie Claire People StyleWatch Vogue The Winner: People StyleWatch Why: It's a simple formula: Pack a magazine with a bunch of celebrities and the crap they wear and readers will freak the f*ck out. Business Bloomberg Businessweek Bloomberg Markets The Economist Fast Company Forbes The Winner: Bloomberg Businessweek Why: It gets people who don't like numbers or business interested in it, which — trust us on this one — is quite the accomplishment. Entertainment/ Celebrity Entertainment Weekly People Rolling Stone Us Weekly The Winner: People Why: The Kim Kardashian Effect. We're told Kris Humphires has no comment.

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Handicapping the Adweek Hot List Magazine Finalists

Chris O'Shea

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