Hachette's Shock Import Launches with a Ballast of a Web Site, Video First
One of the more intriguing if odd things to come out of yesterday’s Magazines 24/7 conference was Shock, the forthcoming Hachette title, which has “soft-launched” its Web site ahead of the magazine (due June 1) and has been shooting rough digital video of its edit staff (in t-shirts, mainly) studying images of what appeared to be moose sex for the magazine. And no, we’re not kidding.
Marta Wohrle, Hachette VP, director of digital media, said the idea for the video was to create a connection with the reader to a magazine that is pending.
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