Hachette Filipacchi Media U.S. Is Giving Itself A Makeover

Hachette Filipacchi Media U.S. is revamping its image, changing its name to “HFMUS,” Folio: reports. A lot of thought has been put into the company’s new logo:

Hachette says the letters in new logo [pictured] are slanted forward, or toward “the future,” in an effort to “reflect the agile and future-focused mindset of our new corporate culture.” The logo doesn’t include any punctuation to stress the “social community and collaboration” within the company. (Instead of U.S.

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