Guy Kawasaki and the Trouble with Truemors

Maybe causing a little less stir than the London Olympics logo, in the web world there’s been something of a stink lately about internet/technology celebrity, Guy Kawasaki‘s new project, Truemors, a site that lets people post up rumors they’ve heard or just made up. But all the more so, it’s his post, “By the Numbers: How I Built a Wed 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09,” wherein he details, step by step, how he built the whole in just a handful of weeks for very little money.