Moving Into the Old New York Times Building: Guitar Center

Coinciding with the retail chain’s 50th-year anniversary, Guitar Center Times Square is in final rehearsals.

The 28,000-square-foot location opens Thursday August 7 with a free evening concert by The Roots at the Best Buy Theater across the street. Free tickets for the show are being given away at various New York GC locations:

Housed in the original New York Times building at 44th & Broadway, the Times Square location fosters a hands-on environment and offers unique features including a Fender custom shop where craftsmen tailor guitars to specifications, a boutique pedal selection in a 360-degree display and The Platinum Club, which showcases top-of-the-line, high-end luxury guitars.

Guitar Center partnered with design and architecture firm 8 Inc, whose many other clients include ESPN, Nike, Citibank and Apple.

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