Guardian US Record Traffic No Match for Facebook, Google
Inability to translate robust audience into equivalent ad dollars forces paper into major U.S. layoffs.
In March of this year, Guardian US welcomed 34.7 million unique visitors, a new record. A few months later, the organization was celebrating another highwater mark, for June, of 41.8 million unique visitors
But that sort of traffic means little without the accompanying ad revenue dollars and today, when the paper announced it would be reducing its U.S. staff by one third to around 100 employees, Guardian US hinted at another critical stat: the amount of advertising dollars being sucked up by Facebook and Google, with their engaged audiences and precise targeting tools.
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