And according to the latest comScore figures, Carter Brokaw has a robust product to work with. In August, the U.S. side of The Guardian racked up nearly 19 million unique visitors (including traffic from mobile devices).
Brokaw’s arrival, officially announced today, began October 8. He was previously a chief revenue officer with Slacker Radio and Meebo Inc., which was acquired by Google last year. He has also worked for Warner Music and CNET. From today’s announcement:
Carter spent over 10 years at CNET Networks, most recently as vice president of global sales. He helped the company architect a highly profitable integrated marketing platform for top-tier OEM’s and pioneered one of the first pay-for-performance revenue models, establishing a blueprint for online reseller merchants.
Carter is also a current member of the Board of Directors for the Social Media Advertising Consortium. That organization’s next event is the tellingly titled November 1 Webinar Brand Storytelling through Influencer Content.[Photo provided by Guardian U.S.]