The Guardian Launches Free Android App As Org's Mobile Traffic Soars
UK’s The Guardian newspaper launched a new, free mobile application for Android-powered phones on Wednesday, following the success of its iPhone app and as mobile traffic to its web properties continues to soar:
- Their mobile site, m.guardian.co.uk accounts for about 12 percent of The Guardian’s of our digital traffic
- The iPhone app, as of Wednesday, had 480,914 downloads since its launch in January 2011.
- The apps are powered by The Guardian’s Content API
Here are a few notable features of the Android application.
It’s totally customizable
You, the consumer, can follow the content that matters to you through their “favorites” options.
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