The Changing Tides of Brooklyn and Newspapers

Exhibit Z.

GuardianBrooklynWe couldn’t help notice a designation in the top left-hand corner of today’s Guardian piece, “Made in Brooklyn: The New York Borough That Became a Global Brand.” The designation reads: ‘Sponsored by Wolff Olins.’

The article is all about how the Brooklyn vibe has been commercially co-opted. It comes from The Guardian Media Network, a vehicle that is part of the necessary commercial co-opting of many of today’s top news outlets:

‘Sponsored by’ is used to describe editorially independent content.

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