Gretchen Smelter Named Women’s Health Creative Director


By Chris O'Shea Comment

Gretchen Smelter has been named creative director of Women’s Health. Smelter comes to the magazine from House Beautiful, where she has served as design director since 2012. Previously she has served as Brides’ creative director and has also held design roles at Real SimpleFast Company, and Martha Stewart Living.

“Gretchen brings with her a wealth of creativity, impeccable taste, and a deep passion for our content — so much so that she recently became a certified personal trainer,” said Michele Promaulayko, Women’s Health editor, in a statement. “I look forward to working with her to take the Women’s Health brand to the next level.”

Smelter’s appointment is effective June 12. She’ll report to Promaulayko.