Green for Good or Set for An "I Love the '00s" Style Remembrance?

By way of PSFK, we found this piece over at Green Normal, “Is Green a Fad?” which takes a look at something you’ll notice we’ve just gotten really interested in: the last six months wherein everyone went completely nuts for the environment. It’s perhaps one of the best, relatively unbiased looks we’ve read at what the quote as “one of the most complete and speedy revolutions in consumer attitudes ever seen.” But John Grant, the author of the piece, realizes how disjointed the movement is at the moment and asks if this is just “the new black” or its something that’ll last even after the new Tickle-Me-Elmo-like cause de celeb (which we’re hoping, if one comes, will involve the beloved, but often neglected manatee).