GQ to Debut 'Live' Issue
For its September issue, GQ is going live. A little explanation: Every ad and some of the editorial content will feature print-to-mobile capabilities, thus offering readers much more to digest. The bonus material can be accessed via the free GQ Live app, available August 21 for download from both the Apple and Google Play app stores.
According to GQ the “live” issue is a first for the magazine industry, which means there will likely be some kinks along the way.
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