Google Uses Print Newspaper Ad To Advertise Search Ad Effectiveness

But here’s a different twist on the relationship between the search giant and newspapers: Using a newspaper to drive advertisers to the search giant.

That’s what Google apparently hopes to achieve in its new ad, which Globe and Mail media reporter Steve Ladurantaye discovered in his paper and then tweeted. Or maybe the message to take away is the opposite, as Ladurantaye tweeted about the half-page ad: “An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?”

Mashable