Google News Releases Standout, A Way To Flag Your Best Work

BOSTON — Google News unveiled a major new feature at the Online News Association Conference on Saturday, which will allow publishers to mark their top content as well as give credit to others who have a major scoop.

The new feature is called standout, and it’s a tag that goes into the “head” element of a website’s HTML code. The basic syntax is:
<link rel="standout" href="LINK TO STORY" />


Content that is found to “standout” will be displayed with a “featured” label on the Google News homepage and in search results.

Google’s presenters said that using the standout tag to credit others will help your news organization build trust and credibility.

“Linking

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