Google News Creator Says Consumers Will Pay for Good Conent

Krishna Bharat changed the way people look for stories online when he created Google News. But Google News was free, so people could adapt quickly. What about paid online-content?

In an interview with MJD’s parent company, Mediabistro, Bharat explains how news organizations should sell the idea of paid content to consumers, and he really makes it sound very simple.

“If it is high-quality content, and the billing is natural, I think they will pay. The issue is how do you make the value proposition to them, [by offering] something for which there is no obvious substitute.

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