Google Crowdsources Election Trend Spotting, But Be Careful About This

With the first caucuses and primaries just months away, Google is turning to the crowd to find neat election trends using the Internet giant’s myriad of tools.

In a post yesterday on the company’s Politics & Elections blog, Jake Parrillo sent out a call for help.

Search trends could help explain poll fluctuations, he wrote, using an example of how Herman Cain (who is surging in the polls) is widely being searched for in Texas cities, where Rick Perry (whose poll numbers are declining) is governor.

Embedded in the blog post is a Google Docs form for people to share neat trends they spot.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in