Good Magazine to Launch LA-Focused 'Local' Project

Yesterday, we broke the news about how Good is launching its own in-house advertising company to complement its media operations. Well, that isn’t all that folks are up to over there. During a lengthy visit to Good‘s offices last week, we spoke with LA-editor Alissa Walker and Mark Barker–who was just hired to manage yet another new company endeavor called “Good Local.”

Unlike a traditional media rollout, with a total reliance on editorial content, Good Local will combine reporting, event planning, social activism and philanthropy.