“Synergy, man…. Synn-errrr-geeee.”
That might as well be the new refrain at GoldenEye, the Jamaican luxury resort owned by Island Records founder Chris Blackwell. The local hit single of Chronixx, a rapper signed with Island Records, was piping through the resort when Jimmy Fallon recently vacationed there. That product placement led in turn to Chronixx making his American TV debut July 22 on The Tonight Show.
Per an item today by Billboard contributor Patricia Meschino, the rest is Reggae charts history:
Fallon booked Chronixx to perform four days ahead of the artist’s free concert on July 26 as part of Central Park’s annual SummerStage series… Prior to Chronixx’s Tonight Show performance, “Here Comes Trouble” had registered 1,051 downloads; following the broadcast and his Central Park concert, the numbers swelled to 12,476 downloads, according to Nielsen SoundScan, earning a No. 2 position on the Digital Reggae Singles chart.
The Fallon/Central Park double whammy has also put Chronixx’s 10-track EP back on top of the Billboard Reggae Album chart. A member of the singer’s management team confirms a host of record companies wanted to meet with the artist in New York.
Chronixx kicks off the European leg of his current tour tomorrow in Belgium. He’ll be back in the U.S. in the fall.