Go On, Brands. Hire A Journalist.
Twist Image prez Mitch Joel says that brands should go further than just hiring “content creators” who may or may not be former journalists.
That’s because marketing content, no matter how engaging, is still just marketing. “What makes great content spread is how unique and inspiring the message is, not in how it slants into a direction that ultimately positions your company as the only one to buy from,” says Joel.
Why not hire a real, unbiased “content creator”—a real journalist?
“We’re not talking about a journalist who is working for you as a writer,” he says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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