Go Green: Pantone Declares 'Emerald' Color of 2013

Get ready for a verdant 2013. Today Pantone declared Emerald (17-5641 on your fandeck) the “lively, radiant” Color of the Year. It’s a jewel-toned follow-up to the tropical shades favored by the color authority in recent years, such as last year’s Tangerine Tango, which was preceded by Honeysuckle, Turquoise, and Mimosa.

“As it has throughout history, multifaceted Emerald continues to sparkle and fascinate,” said Pantone Color Institute executive director Leatrice Eiseman in a statement announcing the pick.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in