Media Metrics Firm Ranks LA a Top Fashion Capital

Based in Austin, Texas, the delighfully named eight-year-old operation Global Language Monitor keeps an eye on the “intersection of technology and the word.” This week, they have honed in on fashion terms for another annual ranking of world fashion capitals.

It’s good news for LA, a repeat at number five, and even better news for riots-beleaguered London, which has halted New York City’s 2006-10 bragging rights streak to claim the top spot. All thanks to GLM’s “NarrativeTracker:”

NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in