Glamour’s Editor-in-Chief Cindi Leive and Publisher Bill Wakermann chatted up media buyers at Danny Meyer’s The Modern yesterday, hoping that the magazine’s social media heavy September issue will inspire the buyers’ wallets.
According to WWD, the September issue of Glamour will boost its social media presence by featuring a coordinating iPhone app:
Glamour collaborated with Spyderlink, a mobile marketing firm, to develop an iPhone that will allow readers to scan a Facebook icon that appears in editorial and advertising content in the September issue. Scanning the tag will take readers to a screen on their iPhones that will allow them to Like different brands and editorial features.
Will asking readers to do more, work? People love telling other people about the most mundane aspects of their lives through social networking, so yes, it probably will.