Glam.com CEO Samir Arora — whose network of women’s lifestyle and fashion blogs is backed by over $11 million in private equity — says the site will become number one in the fashion category on the Web next month. Glam.com is already bigger than Style.com, he says.
“We will be bigger than anyone in July,” Arora told FishbowlNY over coffee. The always impeccably dressed Arora has some experience in building big Internet ventures — he built Tickle.com, which he sold in 2004 to Monster.com for a pretty penny, after developing a similar money-maker with a company called NetObjects earlier. He says he got into this because he sensed a business opportunity that wasn’t being exploited on the Web. And because he loves fashion.
Glam.com, which Arora launched eight months ago, has already attracted some big advertisers, like Gucci, Target and — surprisingly — Cosmopolitan, which would seem to be a competitor. The site brings together “affiliate” fashion blogs — which accounts for much of Arora’s traffic claim — sells ads across them and shares in the content and revenue.
The trick to Glam’s success is in letting people, mainly women, click on whatever interests them and buy it, and that his company doesn’t have the the old media freight to carry of an old-line publisher. Arora says Glam both is and isn’t a threat to companies like Hearst and Condé Nast.
Is, if you’re talking about ads targeted at women. Isn’t, if you’re talking about the “special connection” a women’s magazine has with its readers.
Seems to us like you can’t have either without the other.