Giving a Name to Your...Whatever It Is

By way of Mr. Rutledge, we found this great piece from Vitamin, “How to Name Your Company,” a feature by Michael McDerment about just that, naming your company. And it’s much more thorough and interesting than you may initially think. But beyond just the info, it’s a great snapshot into the world of the people who come up with such things. Having worked in that industry the past couple of years, landing the names for a few things here and there, this writer has first hand knowledge of what a challenge it can be.