Get Ready for Dash, a Recession-Friendly Blend of Parade and Gourmet
Megapublisher Conde Nast, in conjunction with sister company and mega-newspaper-inserter Parade, will be launching a cooking publication called Dash, Parade announced today.
The company appears hot on the nascent insert’s revenue prospects; apparently it that there are a lot of women who will read Dash, and act on the ads and coupons it contains. “Dash is designed to complement newspapers’ own food and coupon offerings, and by its distribution, provides advertisers a unique and unduplicated reach: 45 million women read daily newspapers; 81% of them do not read other food magazines,” Parade said in the announcement.
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