George Lois Blasts Esquire for Electronic Cover (and Then Some)
A quick video well worth your time wherein advertising/magazine design great George Lois talks shop with Ad Age about his new book, stopping along the way to chat about how much he disliked Esquire‘s much-discussed October issue and some negatives about magazines in general. But beyond the bad, it’s always a blast to hear Lois talk, even if you don’t agree with what he has to say. Here’s the synopsis:
Legendary magazine and advertising designer George Lois doesn’t think much of Esquire‘s recent attempt to promote the battery-powered cover of its October issue as the start of a new age.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in