Gehry Pays the Price for Being a Nice Guy

From the local paper, the Chicago Tribune, comes this interesting piece about the title “Frank Gehry” being used to sell product, much to the chagrin of a man by the same name. Such is the case with the Inland Steel Building here in town. Gehry came on board originally, by using his celebrity, to help buy and save the building, hoping for it to become a landmark, only to find that, a couple of years down the line, the new owners, the ones Gehry helped, have done a quick rehab and a are now flipping the property, making a quick $10 million in the process.