Gee, Your Logo Tastes Terrific!

Pass the Pistons pizza and Timberwolves toast! Soon, you’ll be able to put your favorite NBA team where your mouth is, thanks to brave new licensing initiatives designed to fatten up the NBA’s bottom line. The league is betting that basketball fans, having lost interest in team-branded apparel, will have bottomless appetites for logo foodstuffs. “As key licensing categories have matured, it’s an ongoing goal of the NBA to expand the brand into places that may attract new customers,” Sal LaRocca, head of global merchandising, told