GE Engineers Soup Up Santa's Sleigh, Reindeer Rejoice

Amidst the fruitless efforts of a nine-member entity known only as “R. Deer LLC” to swap out Santa‘s rickety old sleigh with a Tesla Model S, engineers at GE have taken it upon themselves to reimagine the jolly old elf’s ride. The souped-up sleigh draws upon a range of technologies to offer a greener, faster, and more efficient Christmas Eve journey. Among the new features are a thin cooling solution that can improve jet engine aerodynamics, air traffic management technology to help Santa and the reindeer steer clear of planes, 3-D-printed sleigh blades for greater lift and maneuverability, and a rugged new battery that can function under extreme conditions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in