Reaction to Expedia LGBT Commercial ‘Mixed’

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By Richard Horgan Comment

New York Times advertising reporter Stuart Elliott has a solid and – on this landmark SCOTUS day – very timely look at the state of LGBT-targeted TV commercials.

Elliott leads with the above Expedia commercial, told from the point of view of a grandfatherly parent. The monologue piece was posted online last fall and expanded to the TV airwaves of Logo, CNN, MSNBC and several other channels in May:

“I have friends who are gay who said, ‘I sent this to my mother,’ ‘I sent this to my father,’” said Expedia director of PR and social media Sarah Gavin of the commercial, which was created by the Los Angeles office of 180, part of the Omnicom Group. “We wanted to start a conversation…”

The response has been “mixed,” Ms. Gavin said. “There are a lot of folks who applaud us and a lot of folks who aren’t happy.”

The YouTube comments certainly bear that out. Among the other campaigns examined by Elliott are ones for Lucky Charms and MasterCard.

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