Gawker Values Uniques For 2010

After cutting back in 2008, Gawker Media rebounded in 2009. And as revenues climbed, Nick Denton reinstated pageview bonuses and even decided to offer his writers a full-time employment option.

But it seems that wasn’t enough for Denton. Today, in a memo sent to Gawker’s staff, obtained by The Awl, Denton explained the company’s move to tracking unique pageviews in the U.S., and using that as the benchmark for bloggers moving forward. Uniques are an important metric, as Denton explained, and now any bonuses will be based on each of Gawker’s blog’s ability to surpass a unique hits target that is an average of all uniques from 2009.

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