Gawker To Go Mainstream With Focus 'On Pop Culture and Less On Media'?

With its shakeup over the weekend, is Gawker — and, for that matter, its other media properties — going mainstream?

Via Jossip:

So why is all this happening? Because (Nick) Denton — who has long touted Gawker’s media insider vantage point — wants to take his flagship title more mainstream (read: mainstream = more pageviews = more ad dollars). And that means there’s no place for (Jesse) Oxfeld‘s endless Radar magazine updates and masthead shake up chronicling.

Via Nikki Finke‘s Deadline Hollywood Daily:

According to the many emails I’ve received, (Jesse) Oxfeld began immediately spinning his exit to NYC media at a Friday night party.

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