Gawker Launches Graphs so Readers Can Track Writers’ Traffic Stats

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By Chris O'Shea Comment

Gawker is notorious for making their writers worry about traffic stats. Now there’s a new level to the madness: “Beautiful, interactive graphs,” according to a memo obtained by Jim Romenesko.

In a note to staffers, Lauren Bertolini explains that instead of boring tables, the new graphs really let writers’ numbers shine. And there’s going to be more, too. “We’re going to continue to build these out, so send along any feedback or ideas,” writes Bertolini.

While the graphs are sort of nice to look at, we wonder: Do readers really give a shit about writers’ stats? If a reader likes a staffer’s content, why would they care how many uniques he or she has? It’s not like they’re going to stop reading that specific person if they have a bad month, or start reading someone they don’t like because they have a good month.

These graphs seem completely pointless. Unless the point is to annoy the writers.