Gap Gets on Warhol Marketing Bandwagon
Gap founders Donald and Doris Fisher own a slew of works by Andy Warhol, including a “Triple Elvis” and a series of Mick Jagger portraits, but you needn’t wait until the Fishers’ planned San Francisco art museum opens to get a hefty dose of Warhol. Just stop by a Gap store, where the windows currently look like this:
Gap store windows nationwide (at least as far as we can tell) are featuring Warhol’s 1963-64 self portrait and a polyptych of silk-screened images of Judith Green (also from 1963-64) alongside the brand’s spring collection, which itself has a somewhat Warholian flair.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in