Gap Abandons Widely Despised Logo Update, Restores Blue Box

In what may have been a publicity stunt to get you thinking about a nice new pair of pants (if you don’t mind us saying, you’d look smashing in a pair of top-rated 1969 jeans!), Gap has decided to abandon the comically tragic new logo it rolled out last week on its website. The odd identity update, which looks ripped from a local merchant’s Valpak coupon or a circa-1994 software package, set off a global avalanche of disgust and mocking—or, as Gap would have it, “an outpouring of comments from customers and the online community in support of the iconic blue box logo.”

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