Extra! Extra! Read Less Often All About It!
The oldest continuously publishing newspaper in California is about to reduce its print schedule from six to three days a week.
The question on the front page of this week’s edition of the Monterey County Weekly is a good one.
In the accompanying cover story, editor-in-chief Mary Duan examines the significance of The Salinas Californian’s recently announced decision to shift at the end of September from a six-days-a-week print schedule to one that will put forth editions of the Gannett paper on Wednesdays, Fridays and Saturdays only (the paper has never had a Sunday edition). There’s a sidebar, about the paper’s digital strategy, and these thoughts, from an eminently qualified observer:
“It [the youth audience] is a demographic that’s accustomed to getting its content (music, news, etc.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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