Gannett’s USA Today Sports Media Group has acquired Fantasy Sports Ventures (FSV), parent of Big Lead Sports, a popular sports blog. Gannett already had a minority stake in FSV, but with the new deal in place, the company gains complete control over all of FSV’s properties.
The acquisition will boost USA Today Sports Media Group’s web traffic significantly. “The Big Lead sites have done a great job developing unique, independent voices and distinct points of view,” explained Dave Morgan, the USA Today Sports Media Group’s Senior Vice President of Content and Editor-in-Chief. “This acquisition extends our reach and deepens our engagement with core sports audiences, and is a strong complement to our position as a leading national sports property.”
Other sites that are now under the Gannett umbrella as part of the deal include BaseballHQ.com, KFFL.com, TheHuddle.com, Baseball-Reference.com, HoopsWorld.com, HoopsHype.com and more.