The sweet, sassy lady warning you to “Mind the Gap” when stepping from the trains of the London Underground will soon be replaced with some innocuous computer-generated robotic tones. Voiceover artist Emma Clarke got booted from her gig for a series of very, very funny spoofs of her regular tube announcements posted on her website. The spots, which she clearly labels spoof tube announcements, are spot-on in their satire (we’re partial to the “reminder for American tourists”).
On Clarke’s blog, she reveals that she told Underground officials that she was planning on recording spoofs, and they were looking forward to hearing them. But it’s not necessarily the spoofs themselves that got her canned, says the London official interviewed: “It’s because she has criticised the Underground system.”
Yet the designers of Wolff Olins remain gainfully employed.