FT to Let Foursquare Check-Ins Unlock Pay Wall Content
The Financial Times is looking to capitalize on mobile-device junkies’ enthusiasm for collecting Foursquare’s becoming the “Mayor” of their local coffee houses. The British daily, which has ramped up its paywalls recently, is planning a partnership with the location-based social gaming company, according to a report by The Business Insider.
In a partnership with coffee shops frequented by potential FT readers, the paper will allow Foursquare a few users’ check-ins at those spots to reveal a code granting temporary access to the FT.com
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