Frommer's to Publish Again

For some reason, it’s a good day for print. Earlier we mentioned Allrecpies becoming a magazine, and now travel guide enthusiasts can rejoice, because Frommer’s is back. The New York Times reports that Arthur Frommer, the founder of Frommer’s, has purchased the brand back from Google, and will begin publishing the books again in October.

When Google bought Frommer’s from John Wiley & Sons last summer, few expected the print editions to continue. They didn’t. Instead, Google incorporated information from Frommer’s into its search results.

Now,

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