Frieze Taps Barber and Osgerby's Universal Design Studio to Design London Fair

Now in its eleventh year, Frieze London is getting a new look. This year’s fair, which runs October 15-18 in leafy Regent’s Park, will be designed by Universal Design Studio. The creative consultancy, founded in 2011 by designers Edward Barber and Jay Osgerby to focus on architecture and interiors, takes over from fellow Londoners Carmody Groarke, who handled the fair’s architectural aspects (read: supercool megatent) for the last three years. Frieze has previously employed Caruso St John (2008-2010), Jamie Fobert (2006–2007) and David Adjaye (2003-2005).