Friday Photo: Look Again

Diana Vreeland and Louise Dahl-Wolf prepare model Lisa Fonssagrives for her close-up in this 1947 Arthur Rothstein photograph, among the images from Look magazine on view through April 10 at the Museum of the City of New York.

Founded in 1937 by Gardner Cowles, Look magazine’s mission was to meet “the tremendous unfilled demand for extraordinary news and feature pictures.” The hefty lead times of the day—two to three months—took their toll on some of Look‘s news value (as when the bi-weekly published the results of an opinion poll on the 1964 presidential election three weeks after Kennedy’s assassination), but the photos always packed a punch.

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