Frederica Wald Named Director Of Custom Solutions At American Express Publishing

American Express Publishing Corporation has named Frederica Wald as its director of custom solutions, a newly-created role, effective immediately. Wald is now responsible for building new revenue at the company and strengthening value propositions with clients in new media, print, direct and multichannel environments.

Wald consulted for American Express Publishing in 2009. Before, she was at Time Inc, working in consumer and corporate marketing and sales in addition to co-founding and launching Time Inc’s Custom Publishing division.

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