Frank Gehry's F-Me Shirt-Wearing Promotional Campaign Pays Off In Spades

Whether he’s busy screwing himself or trying hard to get others to screw him, Frank Gehry‘s publicity stunt is certainly working. In yesterday’s Times Mag, Pilar Viladas drops the Fuckable One’s name in two separate articles .

Here’s #1:

In the 1970s and ’80s, Southern California was a hotbed of architectural experimentation. Buildings by Thom Mayne and Michael Rotondi of Morphosis, Frank Gehry, Eric Owen Moss and others challenged conventional notions of how we live and work, thrilling some observers and horrifying others.

And

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