Frank Baseman Spreads the Love, Or, What Happens When People Hate On Your Pro Bono Project

Philadelphia has seen an escalation in violent crime in recent years, something that was frustrating to local resident, designer, “Graphic Imperative” curator Frank Baseman. When Philly-based Urban Outfitters made a gun Christmas tree ornament last year, that was the tipping point.

He created an homage to the homicide victims of the year before with a poster that listed the names, date of death, race and how they died. He made the white names white, and the black names black.

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