Four Ways to Cultivate Your Personal Brand

When we first read this piece on Freelancer’s Union, we had an a-ha moment. After all, who isn’t working on their personal brand in the office and offline, too?

1. Be likeable. Ain’t that the truth? Be nice, be professional but above all, be likeable. Be personable, speak and write the way you talk and don’t talk down to people. Be honest to a client or internal group about your capabilities and shortcomings — if you’re asked to do something and haven’t done it before, it’s okay to say you don’t have experience in that area.

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