Fortune Changes iPad App, Shifts Plan
Fortune’s iPad app used to open up to a storefront image, asking users to pay before viewing any content. That’s the way plenty of magazine apps function, but Fortune has now shifted gears. The new Fortune iPad app weaves both free and pay-to-view content together in order to keep readers browsing, and maybe even lure some non-subscribers to pay up.
“Beginning with the current issue, iPad users can experience Fortune soup-to-nuts on their tablets,” said Fortune.com’s managing editor, Megan
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