Mark Wildman is leaving Reader’s Digest to join magazine publisher Bonnier Corp. as senior vice president of corporate sales and marketing. Wildman was most recently vice president of integrated marketing at Reader’s Digest Association, but his replacement, Maureen Polo, was announced last week. He will start at Bonnier on November 6.
While at RDA, Wildman worked to establish the integrated sales and marketing group for the company’s Food & Entertaining Affinity. Before joining Reader’s Digest in 2007, Wildman worked as executive director at Conde Nast Media Group.
“Bonnier is a strong, forward-thinking organization with more than 50 consumer media brands like Saveur, Popular Science, Field & Stream and Parenting,” Wildman said. “As consumers continue their shift toward real and meaningful, the Bonnier brands are very well-positioned, delivering specific well-defined audiences which are highly engaged and emotionally invested in the content.”
Full release after the jump
Reader’s Digest Vice President Mark Wildman Bonnier Bound
New York, N.Y. â€“ Bonnier Corp. CEO Terry Snow announced today the appointment of Mark Wildman as the new Senior Vice President of Corporate Sales & Marketing. Wildman, a Vice President at Readerâ€™s Digest and former CondÃ© Nast Executive Director, will be responsible for developing and managing Bonnierâ€™s commitment to expanding corporate sales and marketing.
“Bonnier’s now sizable portfolio of brands holds huge potential for advertisers who want to develop multi-brand, multi-platform programs,” Snow says. “Mark’s knowledge and range of experience bring credibility, expertise and leadership — all keys to strengthening our business.”
Wildman’s success at driving revenue and delivering innovative advertising programs to clients can be seen in his time at Reader’s Digest Association and Conde Nast. He established the Integrated Sales and Marketing Group for the Food & Entertaining Affinity on his arrival at Reader’s Digest in 2007. Wildman quickly built a team that led to successful initiatives with high-profile clients including NestlÃ©, Gallo, Toyota, Kraft and Anheuser-Busch.
In his role as Executive Director at the Conde Nast Media Group, Wildman developed and sold integrated cross-platform programs across all client categories, including the highly successful Grey Goose/Sundance Channel Iconoclasts partnership and Lexus’ Road to Innovation Series with Charlie Rose.
“I am really looking forward to working with Terry and the entire Bonnier team to build upon the momentum they have generated. Bonnier is a strong, forward-thinking organization with more than 50 consumer media brands like Saveur, Popular Science, Field & Stream and Parenting,” says Wildman. “As consumers continue their shift toward real and meaningful, the Bonnier brands are very well-positioned, delivering specific well-defined audiences which are highly engaged and emotionally invested in the content.”
The Tufts University graduate will start his new position Nov. 6, working out of Bonnierâ€™s office in New York City.