Former NBC entertainment President Ben Silverman is partnering once again with his old network, producing the upcoming reality series “Fashion Star” through his production company, Electus.
The program features wannabe fashion designers facing weekly style challenges. While it may sound like a familiar concept, the program aims to be broader, and has Saks Fifth Avenue, H&M and Macy’s on board to judge–and eventually sell–the wining styles.
FishbowlNY sat down with Silverman at the NATPE conference in Miami, where he argued that the series is the quintessential New York TV program:
“There are elements of the gossip pages here, the business section and the style section, all in one concept, which I think makes it a killer New York show,” Silverman said. “When you think of walking down fifth avenue on your way to 44th st, you are walking past the Saks flagship, the H&M flagship and into biggest department store in the world, Macy’s, and that is so impactful I think around this content. obviously New York is a media and fashion town, and I think it will be a show that really resonates.”
The program will be hosted by Elle MacPherson, with mentors including Jessica Simpson, Nicole Richie and John Varvatos.
“One of the things that is getting lost in this incredibly interesting business model dynamic about the show is how fun it is to watch Jessica Simpson, Nicole Richie, Elle MacPherson and John [Varvatos] go at it, and tease each other and have rooting interesting these contestants and have emotional breakdowns, and unbelievable moments of wit and comedy,” Silverman said.
As for working with his old network?
Silverman says it has been great. One of the first projects he sold was “The Tudors” to Showtime. The head of entertainment at Showtime, Bob Greenblatt, is now NBC’s entertainment chief.
“The rest of the team I know well, and I think they love the rhythm of a supplier that brings them assets that feed their whole machine,” Silverman said.