Former EIC of XXL on Being the Reigning King of Hip-Hop on Social Media

Elliot-Lewis-Article3Elliott Wilson, the former editor-in-chief at XXL and Xxlmag.com, has worked in the field of hip-hop journalism for 20 years and has recently been promoting his brands on social media to great success.

Thanks to his site, Rap Radar, a live-interview show on Myspace (yeah, that Myspace), his hosting duties on “The Truth” (on Jay Z‘s Life+Time’s YouTube Channel) and a forthcoming print project on Kickstarter called HRDCVR, Wilson’s career is on fire. Here, he talks about using Twitter to promote his brand:

When an artist puts out an album… I’ll retweet their iTunes link and try to encourage people to buy music because I think it benefits the culture overall.

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